Joel Gregoire

Associate Director - Food & Drink

Joel Gregoire is an accomplished professional with extensive experience in food and beverage analysis and market insights. Currently serving as Associate Director - Food & Drink at Mintel since January 2015, Joel has authored over 60 reports examining Canadian attitudes towards food and drink, with a focus on sustainability, innovation, and growth opportunities. Prior to Mintel, Joel held positions as Senior Food & Drink Analyst and Account Manager/Industry Analyst at The NPD Group, Inc., where responsibilities included generating actionable insights for clients within the foodservice sector. Joel also has a background as a Business Analyst at Loblaw Companies Limited, where analysis of major private label brands was a key focus. Joel began a career in research and policy with roles at OMD Worldwide, the Ontario Ministry of the Environment and Climate Change, Elections Canada, and the Donner Canadian Foundation, showcasing a commitment to data-driven decision-making and effective communication. Joel holds a BA Hon Co-op in Political Science and History from the University of Waterloo.

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