Keerthivasan Kumar has a diverse work experience spanning multiple roles in the digital marketing industry. Keerthivasan is currently working at MiQ as a Programmatic Trader, responsible for end-to-end campaign ownership, optimizing campaign performance, making trading decisions, and liaising with various teams to ensure client satisfaction. Prior to MiQ, Keerthivasan worked at Loblaw Companies Limited as a Customer Service Representative. Keerthivasan also gained experience as a Programmatic Analyst at Media Experts, where they supported the execution of digital media campaigns and provided strategic recommendations. Keerthivasan's earlier experiences include working as a Student Volunteer at Headway Interactive Ltd., streamlining the client's social media presence, and as a Digital Specialist at Tata Consultancy Services, where they created and monitored search campaigns. Keerthivasan also worked as a Campaign Manager at Paragon Digital Services Pvt Ltd, where they managed and optimized various digital ad campaigns and provided insights and recommendations to clients. Throughout their career, Keerthivasan has demonstrated strong analytical and communication skills while working collaboratively with cross-functional teams to achieve campaign objectives.
Keerthivasan Kumar has a diverse education history and additional certifications. Keerthivasan obtained a Bachelor of Technology degree in Computer and Information Sciences and Support Services from Meenakshi College Of Engineering, where they studied from 2011 to 2015. Keerthivasan then pursued further education in the field of computer software engineering at Fanshawe College, completing a degree in Software and Information Systems Testing (Co-op) - SST3 in 2020. In 2021, they attended Humber College and completed a program in Web Design and Development, focusing on web page, digital/multimedia, and information resources design.
Additionally, Keerthivasan Kumar has obtained several certifications to further enhance their skill set. Keerthivasan acquired the Amazon DSP Campaigns Certification from Amazon in February 2021. In January 2021, they obtained the Google DV360 Certification from Google Digital Academy (Skillshop). In November 2020, they completed the Word 2019 Essential Training certification offered by LinkedIn. Prior to their higher education, they also obtained a certification in Core Java from QSpiders - Software Testing Training Institute in October 2015, and a certification in Hardware and Networking from a Private Training School in May 2010.
March, 2022 - present