Kenelm Tey

Kenelm Tey has a diverse work experience in the field of programmatic trading and media planning. Kenelm is currently working at MiQ as a Senior Programmatic Trader since October 2022. Prior to this role, they held the same position at MiQ from October 2021 to October 2022. Before joining MiQ, Kenelm worked as a Programmatic Trader at MiQ from September 2020 to September 2021. Kenelm started their career at MiQ as an Associate Programmatic Trader, where they executed and analyzed campaigns for clients while providing regular and EOC insights. During their time at MiQ, Kenelm successfully nurtured Phillip Capital (Direct) from a test campaign to a multi-department regional programmatic partner.

Before joining MiQ, Kenelm worked at OMD APAC, where they specialized in programmatic trading. Kenelm served as a Programmatic Trader from September 2018 to August 2019, where they executed campaigns for major agency clients such as McDonald's SG and Qantas APAC. Kenelm also played a dual role in designing and executing Intel's pioneer audience data sharing campaign with Acer through Adobe Analytics-Amobee DMP sync. Prior to this role, they served as a Media Planner from May 2018 to January 2019 and as a Media Executive from May 2017 to May 2018. As a Media Executive, Kenelm led the coordination of Intel-Microsoft joint campaigns and streamlined internal finance and trafficking processes.

Kenelm also gained early experience as an Account Executive Intern at The Strangely Good from August 2016 to November 2016.

Overall, Kenelm Tey has developed strong expertise in programmatic trading, media planning, and campaign coordination through their various roles in the advertising industry.

Kenelm Tey holds a Bachelor's Degree (Hons) in Communications and New Media, which they obtained from the National University of Singapore between 2012 and 2016. In 2014, they participated in a Student Exchange Programme at Stockholm University, specializing in Cinema Studies. Additionally, they have obtained certifications such as the Google Digital Guru Black Belt from Google in October 2018 and the Facebook Certified Planning Professional from Facebook in August 2018.