Laura Hassels

Laura Hassels currently serves as Manager EMEA for the Platform Advisory Team at Mirakl, where responsibilities include guiding businesses in developing marketplace strategies, assessing project ROI, and sharing insights on platform trends. Previous experience includes roles at BSH Home Appliances Group, where Laura was pivotal in growing the Consumer Products business across major markets such as Russia and Turkey, defining local go-to-market strategies, and supporting implementation efforts. Earlier positions also involve work as an Investment Analyst at SevenVentures, a role in Product Marketing at L'Oréal, and Brand Management at RB. Academically, Laura holds a Master of Science in Business Administration from Ludwig-Maximilians-Universität München and a Bachelor of Science in Business Administration from the University of Mannheim, complemented by studies at Trinity College Dublin.