Wayne Dyke

Wayne Dyke is an experienced professional in the retail and entertainment sectors, currently serving as the Retail Projects and Partnerships Director at Miral Experiences since January 2023, where responsibility includes driving relationships and managing complex retail projects. Prior to this role, Wayne co-founded All Things Leisure in April 2021, acting as Operations Director and focusing on innovative commercial growth. From September 2013 to September 2021, Wayne held key positions at Merlin Entertainments plc, including Global Partnerships Manager and Group Photography and Games Relationship Manager, contributing to the enhancement of brand partnerships and operational strategies.