Miral Experiences
Wayne Dyke is an experienced professional in the retail and entertainment sectors, currently serving as the Retail Projects and Partnerships Director at Miral Experiences since January 2023, where responsibility includes driving relationships and managing complex retail projects. Prior to this role, Wayne co-founded All Things Leisure in April 2021, acting as Operations Director and focusing on innovative commercial growth. From September 2013 to September 2021, Wayne held key positions at Merlin Entertainments plc, including Global Partnerships Manager and Group Photography and Games Relationship Manager, contributing to the enhancement of brand partnerships and operational strategies.
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Miral Experiences
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Miral Experiences operates a diverse portfolio of world-class and award-winning immersive experiences and attractions, in Abu Dhabi and beyond, brining joy to visitors from around the world. Catering to all tastes and ages, evoking feelings from thrill to joy and everything in between, these one-of-a-kind, seamless experiences invigorate all senses and create memories that last a lifetime. Today, Miral Experiences operates three award-winning theme parks: Ferrari World Abu Dhabi, the world’s first Ferrari-branded theme park and Yas Waterworld, the UAE’s unique Emirati waterpark and Warner Bros. World™ Abu Dhabi, the world’s first-ever Warner Bros. branded indoor theme park. It also operations unique attractions including CLYMB, an indoor adventure hub that features the world’s biggest indoor skydiving flight chamber and the region’s tallest indoor climbing wall, and Qasr Al Watan, an enriching tour experience that invites the world to share the UAE's culture, knowledge and inspiring journey. This is in addition to Saraya Aqaba Waterpark in Jordan home to unique and exhilarating water adventures.