Alex Fell is an accomplished software architect and engineering leader with a robust career spanning various reputable companies. Currently serving as Principal Software Architect at Miro since September 2023, Alex previously held the position of VP of Software Engineering for DAZN Group, overseeing a team of over 50 individuals and expanding the organizational structure. Alex has also contributed significantly to Tesco as Software Development Manager, enhancing POS solutions, and at Velo Payments, where Alex led a team in modernizing UI architecture. Experience includes technical leadership roles at News UK and YouView TV Limited, where Alex managed software development teams and facilitated technology migrations. Early career roles included leading technology initiatives at AnalogFolk and developing creative advertising games at Skive Creative. Alex holds a BSc in Multimedia Technology and Design from Brunel University of London.
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