Sienna Lopez

Sienna Lopez has extensive experience in the field of digital marketing, specifically in social media management and marketing. Sienna began their career in 2019 as a UGC Content Creator. Following this, they worked as a Digital Marketing Apprentice at COOP and then as a Social Media Marketing Specialist at Mixing Bowl Catering.

In 2020, Sienna had the opportunity to gain valuable experience through the Microsoft x COOP Mentorship program. Sienna later joined DrCatalyst as a Marketing Associate and quickly progressed to become the Social Media Team Lead. In this role, they were responsible for overseeing marketing go-live dates, performing demos of marketing services, and achieving high client retention rates.

Sienna also worked at Trilogy Education as a Digital Marketing Teaching Assistant, supporting students at UC Davis with their digital marketing coursework.

More recently, Sienna has held positions at Central Garden & Pet as a Social Media and Online Reputation Management Specialist, and at Trifecta as a Social Media Marketer.

Sienna's most recent role is as a Social Media Manager at Misfit, a position they have been in since 2023.

In addition to their professional experience, Sienna has worked as a photographer since 2016, honing their creative skills.

Sienna Lopez has a diverse educational background. Sienna first attended Franklin High School from 2012 to 2016 and earned their High School Diploma. Sienna then enrolled at San Francisco State University from 2016 to 2020, where they obtained a Bachelor's degree in Broadcasting and Electronic Communication Arts.

In 2020, Sienna pursued a COOP Apprenticeship and gained experience in Digital Marketing. Sienna later attended Arizona State University from 2020 to 2022, where they earned their Master of Science degree in Digital Audience Strategy.

In addition to their formal education, Sienna has obtained several certifications. Sienna completed various marketing certifications, such as "Content Marketing: Staying Relevant," "Email and Newsletter Marketing Foundations," "Marketing Analytics: Setting and Measuring KPIs," "Marketing Tools: Social Media," "SEO for Social Media," "Setting a Marketing Budget," and "Social Media Marketing: Strategy and Optimization." These certifications were acquired from LinkedIn in August 2020. Sienna also obtained certifications from HubSpot, including "Social Media" in December 2020 and "Inbound Marketing" in October 2020. Additionally, Sienna earned certifications from Google, including "Google Analytics" in June 2021, "Google Ads Apps Certification" in January 2021, and "Google Ads Search Certification" in January 2021.