Sara El Saadany

Sara El Saadany is an experienced professional with a diverse background in marketing, communications, and brand management. Currently serving as the Senior Director of Strategy Communication & Ecommerce at Misr Pyramids Group-MPG since March 2025, Sara also co-founded and led Rootz Consultancy since August 2016, focusing on brand strategy development and consumer insights. Previous roles include significant positions at The AskMe Network and ievents, where responsibilities included communications and partnerships as well as commercial direction. Earlier experience includes various roles at Marico Limited, Henkel, L'Oréal, Vodafone Egypt, and The Charles Yamine Company, where responsibilities encompassed brand management, product launch strategies, budget management, and supplier relations. Sara holds a Bachelor's degree in Management from The American University in Cairo and an IGCSE from Manor House School.