Helena Gould

Marketing Director at Mission Wealth

Helena Gould is a seasoned marketing professional with extensive experience in crafting and executing marketing strategies across various organizations. Currently serving as Senior Marketing Manager at Mission Wealth since September 2020, Helena oversees the firm's custodial referral program and leads B2B and B2A email campaigns. Previous roles include Marketing Manager at Procore Technologies, where Helena executed event strategies and collaborated on marketing initiatives, and Marketing Coordinator at Cottage Health, managing service line development campaigns. Helena also held positions at Yardi, Verdin, Blue Rooster Telecom, Central Coast Autism Spectrum Center, and The Tech Museum, gaining skills in event marketing, content creation, and community engagement. Helena holds a BA in Communication Studies from California Polytechnic State University and a Marketing Professional Certificate from the University of California, Santa Barbara.

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San Francisco, United States

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Mission Wealth

Mission Wealth is a premier wealth and investment management firm. As a Virtual Family Office, we act on behalf of our clients as their Wealth Strategist focusing on Portfolio design and implementation (usually customized) and integrating that with the lives of our clients (tax, income needs, gifting, charitable, family, retirement, complex decisions, legacy, estate, etc.). Our firm has many offices all across the U.S. Mission Wealth's service offerings include financial planning, investment management, estate and trust planning, asset protection, charitable giving, tax planning, retirement planning, and inspired living. Because we are independent and do not sell proprietary products, we can provide impartial financial advice to our clients. We are not just a money manager; we help clients manage their entire balance sheet. We keep track of loans and contact clients when rates drop to the point that they may benefit from a refinance. We track investment real estate and help analyze yields, taxes, risks, and capital appreciation potential for real estate portfolios. We update retirement projections yearly. We review Estate Documents to make sure that clients’ desires will be carried out. We talk to clients’ accountants to make sure the investments and taxes are integrated. Finally, we review clients’ insurance coverage and help make sure there is adequate coverage at the best possible price. Clients are often surprised to learn that we perform all of these services for the same fee they are paying to their current advisor. Most of our clients are between the ages of 50-70, have a net worth between $3-60MM (with an investment minimum of $1MM), and come to us as the result of a wealth or windfall event.