Our Mission:
MIST was established with one goal - to help as many smokers as possible make the switch to vapour! 

Who we are:
We discovered e-cigarettes in 2010, and since then we have become experts in all things vapour - we really have tried it all! We were smokers who wanted to kick the habit, but after failing to quit with everything from patches to lozenges we finally discovered e-cigarettes. After 3 months we were smoke-free and fuelled with a fascination with this revolutionary product. 

What we do:
We are here to cater to all of your e-cigarette needs - whether that’s deciding what nicotine strength is right for you, finding your favourite flavour, or choosing a device that feels and looks right. We strongly believe that e-cigarettes are the future of smoking and we want every smoker to give them a try! 

Testing and safety:
We only stock products that we have used ourselves and everything you can find at Mist has been put through our testing process. This encompasses performance, durability, quality and affordability. All of the liquids that we stock are fully TPD compliant and have been submitted to thorough emission and toxicology testing here in the UK. 

How that achieves our mission:
We believe that by offering the best products on the market combined with fantastic customer service and a wealth of knowledge - we can make the transition from smoke to vapour as smooth as possible for every smoker willing to give electronic cigarettes a try.

MIST Electronic Cigarettes

Org chart

Teams

Offices