JB

John B.

Vice President Marketing at MIT Federal Credit Union

John B. has a diverse work experience spanning over several industries and roles. John most recently worked as a Vice President of Marketing at MIT Federal Credit Union starting in May 2022. Before that, they had a long stint at Billings Creative, where they served as the Marketing and Creative Director since September 1995. At Billings Creative, John developed, managed, and executed various branding, advertising, marketing, and creative projects for both B2C and B2B clients. John also assisted multiple startups during their early, growth, and expansion phases and built strategic relationships with key stakeholders from various organizations.

Prior to their role at MIT Federal Credit Union, John worked as the Vice President of Marketing, Digital Sales, and Digital Banking (eCommerce) at USALLIANCE Financial from October 2015 to April 2022. In this role, they provided strategic leadership in developing and executing cohesive marketing plans, business development roadmap, and digital strategies to increase business profits and optimize brand exposure. John also designed and implemented promotional campaigns across digital, online, and traditional channels to increase market share.

Before joining USALLIANCE Financial, John was the Senior Digital Marketing professional at Stonyfield from January 2014 to September 2015. In this role, they administered digital marketing operations, created advertisement campaigns, and developed interactive content. John evaluated the end-to-end customer experience across multiple channels and collaborated with corporate executives and creative leaders to set project timelines and goals.

Additionally, John has experience in the sports industry as the Vice President and Board Member of FC Padova Soccer Club from June 2012 to August 2014. John also served as a Graphic and Web Design Instructor at the Center for Digital Imaging Arts at Boston University from December 2009 to May 2011. Their early work experience includes a tenure in the US Army from 1987 to 1992, although specific details about their role are not available.

John B. attended Montserrat College of Art and obtained a BA in Graphic Design. The exact start and end years of their education are not provided.

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