Alice Tow

Alice Tow currently serves as the Head of Brand and Content at Mitie, with previous experience as the Director at Water & Sanitation for the Urban Poor (WSUP) and the Head of Brand & Marketing at Thames Water. At Thames Water, responsibilities included leading brand, marketing, and creative teams, as well as improving Net Promoter Score by 5 points from 2018 to 2019. Prior roles include Content and Campaigns Manager at Gigaclear plc, and multiple positions at Vodafone where Alice excelled in developing marketing strategies, including launching the iPhone for Vodafone Enterprise. Alice’s early career featured positions as Marketing Executive at ITT and Adam Phones Limited, where successful direct mail campaigns achieved high ROI. Educational background includes a BA (Hons) in Business Finance from Durham University and a Chartered Institute of Marketing qualification.