Mito Group
Richárd Tansu Akçal is an experienced professional in programmatic advertising, currently serving as Lead Programmatic Consultant at Mito Group since May 2024, after a tenure as Senior Programmatic Consultant. Akçal is also a member of the IAB programmatic group at IAB Hungary as of September 2023. Previously, Akçal worked as Bidabble Media Manager at Yettel.Hungary from September 2021 to April 2024, overseeing various programmatic campaigns across platforms like DV360 and Business Manager, focusing on optimizations and audience strategies. Akçal's earlier roles include Programmatic Account Manager and Junior Programmatic Account Manager at dentsu Hungary, where engagement with major clients was instrumental. Akçal's career began in marketing roles at Otokoc Hungary Kft. and as an intern in various industries, with a Bachelor's degree in Business Administration from Yeditepe University.
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Mito Group
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We work in four Business Units: Mito Creative on branding and campaigns from strategy to execution, Mito Digital on human-centered interfaces for enterprises of the digital era, Mito Performance on PPC, media, programmatic, SEO, CRO, analytics and research, while Mito Next on service design, data-driven marketing and marketing technologies.