Mitra Adiperkasa
Anastasia Desy Arianty is an experienced marketing and customer relationship management professional with a strong background in various managerial roles across multiple companies. Currently serving as the Marketing Insight - CRM Senior Manager at PT. Mitra Adiperkasa Tbk since June 2022, Anastasia has previously held positions such as Customer Relationship Management Manager at Watsons Indonesia and has extensive experience in ecommerce, customer development, and loyalty management at Viva Health. Additional expertise includes working in loyalty systems and change management at PT. Monica HijauLestari (The Body Shop Indonesia) and conducting consumer research at LION SUPER INDO, PT. Anastasia holds a degree in Business Administration from Universitas Katolik Parahyangan, obtained between 2005 and 2009.
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Mitra Adiperkasa
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PT Mitra Adiperkasa Tbk is an Indonesia-based company primarily engaged in operating various brands of retail stores in Indonesia. Major business activities of the Group, comprising the Company and its subsidiaries, are classified into four segments: Retail sales, which focuses on the trading of clothes, sports equipment and accessories, as well as toys; Department stores; Cafes and restaurant, and Others, including property development, investment holding, book store operation and handicraft trading. Some brands of the retail stores it operates are namely Zara, Lacoste, Cotton On, Marks & Spencer, Bershka, Topshop, Ben Sherman, Crabtree & Evelyn, Steve Madden, Kidz Station, Planet Sports, The Sports Warehouse, Sports Station, Desigual and Samsonite. Its department stores include Sogo, Debenhams, Seibu and Galeries Lafayette. The cafes and restaurants under its management include Starbuck, Cold Stone Creamery, Sushi Genki, Burger King and Domino's Pizza.