Laura Paola Ballesteros Bocanegra

Laura Paola Ballesteros Bocanegra has extensive work experience in various roles related to ad operations, audience acquisition, digital marketing strategy, graphic design, and communications. Their most recent position is as Director of Ad Operations at mitú, where they lead the ad operation team and manages all operational activity related to the company's advertising campaigns.

Prior to that, Laura worked as a Paid Media Specialist at PALM ERA, where they focused on paid media campaigns. Laura Paola also served as a Senior Manager Audience Acquisition at mitú, where they managed the ad operation team and oversaw the implementation of advertising campaigns across various platforms.

Laura has also held positions at Zion Technology Solutions, Toy Doggie Brand, Famisanar Plan Atención Complementaria, Bermelio, and Grupo Universitario Los Cerros. In these roles, they have taken on responsibilities such as leading and coordinating digital marketing teams, developing and implementing digital marketing strategies, managing automation tools, designing graphics and creatives, and editing audiovisual content.

Overall, Laura has a diverse skill set and experience across the advertising, marketing, and design fields.

Laura Paola Ballesteros Bocanegra has a strong educational background in the field of digital marketing. From 2016 to 2018, they pursued a Master's degree in Digital Marketing from both Universidad Nebrija and Universidad EAN. Prior to that, they completed their undergraduate studies at Universidad Jorge Tadeo Lozano from 2010 to 2014, earning a Bachelor's degree in Graphic Design. During the same time period, they also completed an Associate's degree in Audiovisual Communications Technologies and Multimedia from the same institution.

In addition to their formal education, Laura Paola Ballesteros Bocanegra has obtained several certifications to strengthen their knowledge and skills in digital marketing. In July 2019, they completed the Digital Marketing Fundamentals certification from Google Actívate. In June 2019, they obtained the Inbound Certified certification from HubSpot Academy. Later, in October 2019, they earned the HubSpot Marketing Software Certified certification from the same institution. Lastly, in July 2019, they obtained the Google Ads Fundamentals certification from Google.