MIVIA is an app that enables trip enthusiasts to plan and make journeys more accessible and affordable by simplifying the planning process and giving them insights into the best routes, hotels, restaurants and POIs along their route. 

Whether a motoring, cycling or rambling enthusiast it also provides a community for its users to view and share routes taken and reviews along the way, backed up by a best-in-market navigation framework, providing up-to-date directions, traffic, road speed, speed cameras, friend view and many more features while on the move.

Plus, rewarding members with the opportunity to purchase shares in the app, to receive dividends as the community grows. And benefits that extend beyond navigation, such as motoring discounts and special offers, access to exclusive events, partner brand deals, favourable rates on aspects like servicing or warranties and monthly prize draws & raffles.

Creating a platform that celebrates diversity and spontaneity through:
-  Richer Content: User-generated knowledge-base for more multi-dimensional information on locations & routes.
-  Continuous Updates: The community ensures that the content stays current, with new places & routes continuously added.
-  Lifestyle Inspiration: The opportunity to see where other members have visited. Reading their experiences sparks travel inspiration & ideas.
-  Better Control: More empowering as users aren't limited by a single point of view and can shape content themselves, to customise their own journeys. 
-  Endless Possibilities: The app will evolve through regular updates and new features, ensuring that it remains relevant, dynamic and user-friendly.
-  Social Sharing & Networking: Members can easily share their adventure through social features that enhance the overall user experience.

MIVIA

Org chart

Teams

Offices