Amar Singh is a seasoned professional in sports and media with over 20 years of experience. Currently serving as Senior Vice President of Content & Creative at MKTG (Dentsu), Amar leads a team focused on strategic partnerships for global brands in sports and entertainment. Amar's previous roles include Head of Content at West Ham United FC and Managing Editor at Goal.com, where they significantly enhanced editorial strategy and social media engagement. Additionally, Amar holds a position as a professor at The Football Business Academy and has contributed to notable campaigns for brands like Budweiser. Amar's educational background includes a Bachelor of Arts in Broadcast Journalism from the University of Westminster.
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