Jenna Smoot Burke

Jenna Smoot Burke is an experienced marketing professional currently serving as the Director of Club Marketing at Major League Baseball since August 2022, where responsibilities include overseeing the activation of club-specific marketing campaigns focused on revenue growth, brand awareness, audience development, and fan engagement. Prior to this role, Jenna held various positions at NBC Sports Group from April 2016 to July 2022, including Senior Manager of Consumer Engagement, where Jenna developed marketing strategies for high-profile events such as the Olympics and NFL. Jenna also worked at the Green Bay Packers in social media roles and held internships with the Atlantic Coast Conference, University of Virginia, and Allegiant Athletic Agency. Educational background includes studies at the University of Virginia.