Josh Farber is currently serving as the Vice President of Global Brand at Major League Baseball since January 2023. Previously, Farber held key roles at EA SPORTS from October 2018 to December 2022, including Director of Global Marketing Strategy and Global Brand Management for EA SPORTS FIFA. Farber's experience also includes serving as an Independent Consultant for PepsiCo's Gatorade and Global Nutrition Group from February 2016 to September 2018, and working as Account Director at Optimum Sports, where responsibilities included overseeing brands such as Gatorade, Intel, and McDonald's. Early career experience includes various strategic roles at OMD USA from September 2005 to June 2008. Farber earned a Bachelor of Business Administration in Economics and Marketing from Washington University in St. Louis between 2001 and 2005.
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