Lauren Fritts

Lauren Fritts currently serves as the Senior Vice President of Global Brand & Experiential at Major League Baseball, where responsibilities include strategic brand management, global marketing strategy, and experiential activations. Prior to this role, Lauren worked as Vice President for the Chicago Cubs, leading a comprehensive marketing function that spanned fan insights, media buying, and brand activation. Lauren's experience at PepsiCo encompassed various leadership positions, including Director of Consumer Engagement, where a consumer engagement strategy significantly influenced global brand activation, and Gatorade brand lead for award-winning programs such as "Everything to Prove" and "REPLAY." Additional roles include Senior Account Supervisor at Res Publica Group and Public Relations Associate at The Standing Partnership. Lauren holds a Bachelor of Science in Finance and Marketing from Saint Louis University.