Patrick McGraw

Patrick McGraw has a diverse work experience in analytics and management roles. Patrick currently holds the position of SVP at Ipsos-MMA in Marketing Management Analytics. Prior to this, they worked as an Adjunct Faculty Member at Syracuse University's Martin J. Whitman School of Management. Patrick has also held various positions at Colgate-Palmolive, including Director of Global Analytics Integration and Director of Analytics for North America. Before that, they were the Director of Global Applied Analytics at Johnson & Johnson. Patrick has also worked at MMA as the Executive Vice President of Client Operations and as the Senior Vice President and General Manager. Patrick started their career at Procter & Gamble as the Director of Consumer & Market Knowledge and worked at IRI as the EVP of Analytic Product Management.

Patrick McGraw holds a Bachelor of Science (BS) degree in Business Administration and Management from Syracuse University. Patrick then went on to pursue a Master of Science (M.S.) degree in Business Administration and Management from Penn State University. More recently, they completed a Master of Science (M.S.) degree in Strategic Analytics from Brandeis University - Graduate Professional Studies. In addition to their academic qualifications, Patrick has also obtained certifications in areas such as total digital, analytics literacy, and digital commerce from Colgate-Palmolive.