MMI - Maritime and Mercantile International
Sophie Lebeau's work experience includes being the Head of Marketing for Moët Hennessy (LVMH) at MMI - Maritime and Mercantile International. In this role, they led the marketing strategy for Middle East, Asia, and Africa, managed a team of brand managers, and successfully implemented desirability strategies for key brands. Sophie also redesigned the retail strategy and launched women entrepreneurship and empowerment platforms. Prior to that, they worked as a Marketing Manager for Moët Hennessy (LVMH) at both MMI and La Maison du Whisky - LMDW. At LMDW, they initiated the marketing strategy, managed a portfolio of exclusive brands, and grew the Whisky Live event. Sophie also has experience as a Marketing Champagne Manager at William Grant & Sons - Rémy Cointreau and as an Experienced Brand Manager at Colgate Palmolive. Sophie's early career includes roles as an Assistant Brand Manager at Unilever, a Marketing and Strategy Consultant at ADintek Shanghai, an Assistant Brand Manager at Yoplait (General Mills), and a European Assistant Project Manager at Halifax Bank of Scotland - Clerical Medical branch.
Sophie Lebeau's education history includes:
- In 2022, they attended INSEAD for a program called "Executive Presence and Influence." Sophie obtained a degree, but the field of study is unspecified.
- From 2005 to 2009, they studied at emlyon business school and earned a Master of Science (MSc) degree in Marketing/Marketing Management, General.
- In 2008, they participated in the EML Shanghai program at East China Normal University, focusing on team management, entrepreneurship, and intercultural management.
- Also in 2008, they pursued a Global MBA at National Taiwan University, specializing in marketing, online marketing, and information management.
In addition to their formal education, Sophie has obtained several certifications, including WSET Level 1 in Sake (score 100%) from Wine & Spirit Education Trust in 2022, Content Marketing for Social Media from LinkedIn in 2021, WSET Level 2 in Spirits (with Distinction) from Wine & Spirit Education Trust in 2019, and WSET Level 2 in Wines (with Honors) from Wine & Spirit Education Trust in 2016.
MMI - Maritime and Mercantile International
As a subsidiary of the Emirates Group, Maritime and Mercantile International (MMI) is a dynamic marketing, sales and distribution organisation committed to delivering and enjoying sustainable growth by achieving leadership through delivering excellence across chosen beverage categories and markets. Headquartered in Dubai, MMI and its associates hold the number one alcohol distributor position in the UAE and Oman, and possess significant travel retail experience through supplying leading duty free retailers in the region and as the operator of Duty Free Dubai Ports. In addition, MMI has initiated overseas joint ventures with local partners in Zanzibar, the Maldives, and Thailand. MMI has business in 42 countries across four key geographical regions, East Africa, Gulf & Middle East, Indian Ocean and South East Asia. MMI’s long standing operation in the market gives a unique understanding and respect for both the cultural differences and common interests in this region’s diverse society. At every interaction with MMI’s portfolio, events and outlets, the company strives to bring more to the lives of customers and consumers, through innovations such as the award winning Le Clos fine wines and luxury spirits retail concept.