Loretta Angela Wibowo

Head Of Research And Data-driven Marketing Department at Mitsubishi Motors Krama Yudha Sales Indonesia

Loretta Angela Wibowo has a diverse range of work experience. Loretta Angela is currently the Head of the Research and Data-Driven Marketing Department at Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), a position they have held since April 2023. Prior to this, they were a Senior Assistant Manager in the same department from March 2020 to March 2023.

Before joining MMKSI, Loretta worked at Intage Indonesia as a Research Manager from December 2018 to February 2020. Loretta Angela previously held the position of Assistant Research Manager at the same company from September 2016 to December 2018.

Loretta also has experience working at Ipsos as a Senior Research Executive from March 2015 to September 2016. In addition to their corporate roles, they have worked as a Freelance Moderator for the market research industry since December 2013, conducting various types of moderation activities such as Focus Group Discussions (FGD), In-depth Interviews (IDI), Home Visits (HV), and ethnography.

Earlier in their career, Loretta worked as a Senior Qualitative Specialist at Tree House Research from August 2012 to July 2014. Loretta Angela also served as a Freelance Translator at TNS Sofres from July 2011 to November 2012 and as a Qualitative Research Executive at InsightAsia Research Group from January 2012 to June 2012.

Loretta's work experience also includes a role as a Lifestyle Editor at Your Magazine from June 2010 to March 2011. Your Magazine is a local female magazine in Indonesia that focuses on fashion and lifestyle topics.

Overall, Loretta Angela Wibowo has gained extensive experience in research, data-driven marketing, moderation, translation, and editorial roles throughout their career.

Loretta Angela Wibowo pursued their education in the field of communications. Loretta Angela completed their Bachelor's degree in Mass Communications from the London School of Public Relations-Jakarta, from 2006 to 2010. Later, they further expanded their knowledge in the field by enrolling in the Post-Graduate Programme at the same institution, specializing in Corporate Communications. Loretta Angela obtained their Master's degree in Corporate Communications (M.Si) from the London School of Public Relations Jakarta from 2009 to 2011.

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Timeline

  • Head Of Research And Data-driven Marketing Department

    April, 2023 - present

  • Senior Assistant Manager Research Data Driven Marketing

    March, 2020

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