Amanda Osenton is an accomplished professional in the market research field with extensive experience spanning from 1989 to the present. Currently serving as Senior Account Director at MMR Research Worldwide since March 2021, Amanda previously worked as a Freelance Research Consultant at Osenton Consulting and held several key roles, including Director of Marketing Research at Ipsos MORI, Research Director at Direction First, and Account Director at Synovate Australia. Amanda's expertise encompasses various sectors, including sensory and consumer research, shopper insights, and branding. With a strong educational background, including a BA Hons in Linguistics with French from the University of Sussex, Amanda has made significant contributions to leading research consultancies and remains a recognized figure in the industry.