Msed Keanan Barbour-March

Senior Director, Commercial & Program Activations at MMR Research

Keanan Barbour-March has a diverse work experience spanning various industries and roles. Keanan is currently working as the Senior Director of Commercial & Program Activation at MMR Research. Prior to this, they co-founded a company called secondthought.

Before that, they held multiple roles at Lifestream, including Managing Director of the Americas and Client & Research Director of the Americas. At Lifestream, they led sales, managed client relationships, and oversaw the delivery of successful projects.

Keanan also worked at SEEK Company as a Senior Strategist, Qualitative Research & Accounts, where they managed and developed consultants and accounts and led global qualitative market research and brand strategy projects. Keanan was also a Senior Research & Innovation Consultant and an Expert Partner, Research & Innovation at SEEK.

Earlier in their career, Keanan founded Authentically, an experience studio focused on research and strategy. Keanan was also an Innovation Planning Director (interim) at 160over90, where they managed accounts and crafted brand strategies.

Additionally, they founded Thrive Collaborative, a social impact incubator and accelerator, and worked as the VP of Product and Advisor at CampusESP. Keanan also served as a Strategist & City Launcher (contract) at Impact Hub.

Keanan's early career includes roles at the University of Pennsylvania, where they worked as a Strategy & Projects Consultant and a Project Manager for the University Provost. In these positions, they managed high-level projects and handled various responsibilities, including research, data analysis, document management, and graphic design.

Overall, Keanan Barbour-March has a strong background in research, strategy, and project management, with extensive experience in various leadership and advisory roles.

Keanan Barbour-March holds a Master of Science in Education (MSEd) degree from the University of Pennsylvania Graduate School of Education. The field of study for this degree was Student Development, Administration, and Innovation. Keanan also obtained two Bachelor of Arts (BA) degrees from Elizabethtown College, with one in Sociology and the other in Ethics and Society. In addition to their educational background, Keanan has acquired several certifications, including a Lean Six Sigma White Belt from GoLeanSixSigma.com in June 2017, a Design Thinking certificate from +Acumen in September 2013, and a Lead Facilitator certification from Youth Collaboratory in April 2008.

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  • Senior Director, Commercial & Program Activations

    August, 2023 - present

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