MO4 Network
Yassmina Yasser is a seasoned marketing professional with extensive experience in social media and account management. Currently serving as a Managing Partner at The Creatures since January 2017, Yassmina has also held multiple roles at MO4 Network, including Social Media Account Director and Account Director since January 2013. Yassmina holds a Bachelor's Degree in Marketing from The British University in Egypt, completed in 2011, and has an educational background from the Modern Schools of Egypt, graduating in 2000.
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MO4 Network
MO4 Network is the media company behind some of the Middle East’s biggest online publications including CairoScene, ElFasla, CairoZoom, StartupScene, SceneNoise, SceneEats, SceneHome, SceneTraveller, NFTY Scene and the SceneNow media app. Combined, the MO4 Media portfolio of publications have a reach of 500 million + PER MONTH across the region and the global Arab diaspora. MO4 Network is also one of the region’s first and leading creative digital agencies (Web2 & Web3) with a client network brimming with the world's biggest brands. Founded in 2012, the MO4 Network agency is best known for it cutting-edge creativity, authenticity and fun and free-spirited fearlessness all of which has resulted in innovative campaigns which have piqued the public’s excitement and enticed them to engage in record numbers. MO4 has worked with hundreds of the world’s biggest brands across a dazzling diversity of sectors from FMCGs to hospitality, food and beverage to fashion and a myriad of industries in-between. Our client roster includes the likes of Coca-Cola, P&G, Nestle, Red Bull, Pepsi, Vodafone, Emaar, Four Seasons Hotels & Resorts, Adidas, Jaguar and hundreds more. Ours is a unique and disruptive holistic model in which all creative resources, from production to fashion, PR, branding and design are nurtured entirely in-house. This allows for a veritable tsunami of ideas to be dreamed up and executed daily, with the speed, immediacy and reactivity necessary of the digital age. META4 META4 is MO4 Network's web3 arm, focusing on the emerging technologies that will catapult brands into the future and give them an edge by creating more meaningful ways to connect with consumers through NFT and metaverse strategies and execution.