Betsy Spethmann

Betsy Spethmann has over 20 years of experience in communications and marketing. Betsy started their career as an Associate Editor at Advertising Age, where they managed specialty sections and a network of freelance reporters. Betsy then moved on to become the Chicago Bureau Chief for Brandweek Magazine, establishing its Midwestern presence and securing exclusive interviews with industry leaders. As a Senior Editor at PROMO Magazine, Betsy built and maintained the publication's reputation as a leading news and analysis source.

Betsy then transitioned to the role of Director at PROMO 100 promotion and event marketing agency, where they raised the organization's profile and made key introductions to high-level marketing executives. As the Executive Director of the Northfield Area United Way, they were responsible for managing the non-profit organization and establishing its "100% Local" brand message.

Betsy has also worked as an independent communications consultant, leveraging their experience as a marketing journalist to provide contracted services in communication strategy, marketing, branding, and PR. Additionally, they have been trained as an audio describer, making performances and exhibits accessible to blind and visually impaired individuals. Currently, Betsy serves as the Director of Communications for Northfield Hospital + Clinics, where they are responsible for all non-advertising communications and advises on high-level strategy.

Betsy Spethmann holds a Master of Arts and Bachelor of Arts degree in English from Dominican University. The specific start and end years of their education are not mentioned.