Mobas Group
Shelby Haslam is an accomplished marketing and strategy professional with extensive experience in leadership roles across various companies. Currently serving as the Director of Strategy at Mobas Group since November 2016, Shelby plays a pivotal role in integrating strategy within brand transformation projects, resulting in significant corporate restructures and product launches. Prior consulting roles include positions at COLORMINIUM (LONDON) LTD, Hatch Interiors Ltd, and Marmalade Insurance, where Shelby developed marketing strategies to enhance brand positioning and business development. Shelby's earlier career features a Strategy Director role at Ware Anthony Rust, as well as various leadership positions at Starfish PR, culminating in a strong foundation in media relations and client management initiated at Cambridge University Press. Educational background includes a National Diploma in Business Studies from Cambridge College of Arts and Technology.
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Mobas Group
We pivot businesses and brands to where they need to be. Brands and businesses come to us for seismic transformation across their whole organisation – we’ve moved far beyond delivering within the marketing pillar. Our research and insights department work across strategy, creative and digital, ensuring our programme for each client achieves the best results possible. Mobas sits uniquely between operationally focused management consultancies and traditional tactic-driven marketing agencies. We harness our skills as consultative strategic marketing experts to address real business issues, driving the aspirations of business owners and marketing teams alike. We build businesses that need consultants to see the problems they don’t and create the solutions that create profound change. We build brands that need a clear message, identity and purpose to engage their target audience better. And we build both businesses and brands together.