Mobileye
Baruch Lifshitz has extensive experience in software engineering and project management, primarily with Mobileye since August 2007, where roles have included IMS Software Release and Integration Manager, Aftermarket Software Product Manager and Team Leader, and Team Leader in the SW Embedded department, focusing on design and implementation of automotive communication protocols and user interface functionality. Prior experience includes a porting project at EdenBase, transitioning products from Windows to RedHat Linux, and various roles at Magic Software Enterprises, including support for integration projects and the development of testing protocols. Baruch Lifshitz earned a degree from Ben-Gurion University of the Negev between 1989 and 1994.
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Mobileye
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Mobileye N.V. is engaged in the development of computer vision and machine learning-based sensing, mapping and driving policy technology for advanced driver assistance systems and autonomous driving technologies. The Company operates through two segments: Original Equipment Manufacturing, which supplies the software algorithms and EyeQ chip, and After Market, which sells a complete system, which includes its software algorithms and EyeQ chip, as well as the camera and other necessary components. Its software algorithms and EyeQ chips perform detailed interpretations of the visual field in order to anticipate possible collisions with other vehicles, pedestrians, cyclists, animals, debris and other obstacles. Its products are able to detect roadway markings; identify and read traffic signs, directional signs and traffic lights; create a Roadbook of localized drivable paths and visual landmarks using its road experience management technology, and provide mapping for autonomous driving.