José María Serrano

Business Development Manager at Mobilo

José María Serrano has a diverse work experience spanning over several years. Their most recent role was as a Business Development Manager at Mobilo, a position they started in April 2023. Prior to that, they were a member of RevGenius, a company they joined in March 2023.

From August 2022 to March 2023, José worked as a Business Development - LATAM at Digibee, an enterprise integration platform focused on accelerating developers.

Before that, José held roles at JOKR, starting as a Commercial Associate from October 2021 to January 2022, and later becoming a Revenue Manager - Colombia from January 2022 to May 2022. At JOKR, they were responsible for commercial management, media planning, and designing business plans for launching new operations.

Between November 2019 and October 2021, José worked at Colsanitas as a Regional Sales Manager. José María led the sales force, identified new clients, and ensured customer satisfaction in the prepaid medical insurance sales division.

From April 2013 to March 2019, José was a Business Development Executive at Novaventa. Their responsibilities included developing sales and marketing strategies, launching new operations, and improving customer service for the vending machines business unit.

In 2012, José briefly served as a Marketing Manager (Regional) at KFC, where they created and managed marketing plans for franchise restaurants and oversaw the regional marketing and expansion plan.

José's work experience also includes a role as a Retail Sales Manager at Coolechera from April 2011 to May 2012. During this time, they successfully expanded sales channels and achieved a 104% budget overachievement in 2012.

Jose María Serrano obtained a Specialist degree in Marketing from Pontificia Universidad Javeriana in the period of 2010-2011. Prior to that, they completed their Professional degree in Business Administration from Universidad del Norte from 2004 to 2008. Additionally, they received certifications in Coaching from Universidad de La Sabana in July 2018, and in Miller Heiman Strategic Selling from Miller Heiman Group in August 2013.

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