Hadeel Alhendi

Hadeel Alhendi is a seasoned media investment professional currently serving as a Media Investment Principal at Mobily since September 2022. Prior to this role, Hadeel held multiple positions at UM Worldwide from December 2019 to August 2022, including Digital Media Manager, Senior Media Planner, and Media Planner, focusing on digital media planning for stc. Earlier experience includes serving as a Media Specialist at FRContent, where responsibilities included clients' data analysis and media assessment reports, as well as a Sales/Account Manager at Spongecell, managing CRM efforts and preparing campaign reports. Hadeel's career also features an Assistant Brand Manager position for Doritos at PepsiCo, where adaptation of marketing strategies for Arab consumers was key. Hadeel holds a Master's Degree in Integrated Marketing Communications from Loyola University Chicago and a Bachelor's Degree in Marketing from DAU.