Krista Park

Krista Park has a diverse work experience in the field of analytics and marketing. Krista is currently working as the Senior Director of Customer Experience Analytics at Mobiquity Inc., a position they have held since July 2021. Prior to this role, they served as the Director of Customer Experience Analytics from September 2020 to July 2021 and as the Manager of Customer Experience Analytics from August 2019 to September 2020.

Apart from their work at Mobiquity Inc., Krista has also worked as an Instructor at The University of Vermont Continuing and Distance Education since May 2019. In this role, they are part of a group of instructors for the Digital Marketing Fundamentals program and is responsible for creating and delivering analytics content, conducting live sessions, and providing guidance to students.

Before joining Mobiquity Inc. and The University of Vermont, Krista gained extensive experience in analytics and marketing roles. Krista worked as an Analytics Director at Greenlane Search Marketing, LLC from January 2016 to August 2019, where they were responsible for overseeing analytics strategies and operations.

Prior to that, Krista served as an Analytics Lead at Delphic Digital (now Hero Digital) from March 2015 to January 2016. In this role, they reported client performance by combining website and marketing data, creating comprehensive reports and dashboards.

From April 2011 to March 2015, Krista worked as a Senior Analyst at EPAM Empathy Lab, where they developed measurement plans for clients and conducted training sessions on analytics methodologies and tools, including Google Analytics.

Earlier in their career, Krista held positions such as Manager of Performance Marketing at G2 Worldwide (division of Grey Group) and Interactive Marketing Manager at Cadient Group (now Cognizant). Krista also worked at Roska Direct as an Assistant Account Executive and Media Planner/Buyer, responsible for planning and implementing advertising campaigns across various mediums.

Overall, Krista Park's work experience demonstrates their expertise in customer experience analytics, digital marketing, and data analysis.

Krista Park has a Bachelor of Arts (B.A.) degree in Communication and Media Studies from Neumann University, which they obtained from 1999 to 2002. Prior to that, they attended Allegheny College from 1998 to 1999, where they also pursued a Bachelor of Arts (B.A.) degree in Communication and Media Studies.

In terms of additional certifications, Krista has obtained the following:

- UX Certification from Nielsen Norman Group in March 2021

- Google Analytics Individual Qualification from Google Digital Academy (Skillshop) in May 2020

- Digital Sales certification from Google in November 2018

- Google Tag Manager Fundamentals certification from Google Digital Academy (Skillshop) in July 2015

Krista has also completed specialized programs in Business Analytics from The Wharton School in 2017 and Executive Data Science from Johns Hopkins University in 2017, although the specific months of completion are not provided.