Fernando Morales Baeza

Fernando Morales Baeza currently serves as the Leader of the Supply Chain at Mobivia and CEO of Mobivia Supply Solutions. With extensive experience in supply chain management, Fernando has held prominent positions such as Supply Chain Director at La Halle and Chief Supply Chain & IT Officer Asia for Groupe Beaumanoir. In these roles, Fernando focused on optimizing planning processes, enhancing profitability, and contributing to business transformations. Previous positions include Chief Supply Chain Officer at Promod, where strategic supply chain initiatives were defined, and various leadership roles at Kiabi, overseeing operations, logistics, and financial management across multiple countries. Fernando's educational background includes a Bachelor of Business Administration from École de Management Léonard de Vinci and a Master's in Energy Engineering from Universidad Politécnica de Madrid.