Mockberg
Anna Minkkinen has a diverse background in various roles within the e-commerce and digital marketing industry. With experience in companies like Mockberg, Estelle & Thild, and EVOLT Moped, Anna has held positions ranging from E-commerce Coordinator to Global Digital Product Specialist. Anna also has experience as a Brand Manager and Media Manager, showcasing their versatility in marketing and branding. Anna holds a Filosofie kandidatexamen (fil.kand.) in Medieteknik from Södertörn University.
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Mockberg
Meant to honour Swedish silver and jewellery tradition, the name Mockberg comes from Mockberget, a small mountain near the Siljan lake in Dalarna in the middle of Sweden. Dalarna means "the valleys” in Swedish, and it is the home of Swedish jewellery and craftsmanship tradition. The Mockberg design originates from the Scandinavian design movement which is characterized by simplicity, minimalism and functionality. Capturing hearts and eyes of décor lovers since 1950s, its aesthetic still enriches people’s lives. The clean lines, natural grace and moderate style are what forms the very core of our watches. The company was founded in 2015 and is one of the fastest growing brands in the affordable luxury segment for jewellery and watches.