Modco Media
Felicia McCleary has over 20 years of experience in marketing and media. Felicia started their career as a Marketing Manager at Macy's, where they spearheaded advertising campaigns across various media channels and built strong relationships with national radio and television stations. Felicia then joined Modco Media as an Associate Media Director, overseeing Out-of-Home (OOH) media strategies and planning for key accounts in the entertainment, travel, and fashion industries. Felicia later became the Media Director at Modco Media, where they continued to develop OOH media strategies, monitor ad campaigns, negotiate deals, and report campaign results. Felicia also collaborated with internal teams and clients to align marketing objectives and executed ideas to drive success. In their most recent role as the Director of Marketing and Promotions at c0ffe3, Felicia led marketing efforts and promotions for the company.
Felicia McCleary completed their Bachelor of Science degree in Psychology at Virginia State University. Felicia then pursued further education at The New School, where they obtained a Master's degree in Media Management from the School of Media Studies.
Modco Media
Modco means My Own Damn Company. We believe that media plans should be as creative and thoughtful as the advertisements, never an afterthought. We bring campaigns to life, connecting creative to the consumer and building billion dollar brands in the process. We understand creativity across all aspects of communication, making us good partners to you and your partners. We work well with others, but answer to your bottom line. We are The Media Agency that Speaks Creative.