Marketing and Brand Management Team

The Marketing and Brand Management Team at Modenik Lifestyle is responsible for developing and executing strategies to promote and position the company's diverse portfolio of essential wear brands. This includes overseeing market research, brand development, advertising campaigns, and visual merchandising to enhance brand visibility and consumer engagement. The team also focuses on customer and shopper marketing, ensuring alignment with consumer needs across various market segments, from economy to premium. Additionally, they manage eCommerce performance marketing to drive online sales and expand the company's digital footprint.