Nicola Ray

Nicola Ray is an experienced marketing professional who has worked in various roles throughout their career. Nicola founded and served as the CEO of Modern, where they developed change programs and built relationships with clients. Nicola also worked as an Event Organizer for B2B Network and as a Business Expert for The Working Knowledge Group. Prior to these roles, Nicola held positions as a Senior Account Director and Account Director at AKQA, where they delivered online acquisition campaigns for Coca-Cola and InterContinental Hotels Group. Nicola also worked as an Account Director at Proximity London, where they managed clients such as Eurostar, FT.com, and BT Yahoo. Nicola began their career as an Account Executive at Advertising Principles.

Nicola Ray completed their education in a chronological manner. Nicola first attended the University of Leeds from 1997 to 2000, where they obtained a BA(Hons) degree in Communications with Management. Following this, they enrolled in The Institute of Direct and Digital Marketing (IDM) from 2000 to 2001, earning a Post Graduate diploma in Direct Marketing.

Additionally, Nicola has obtained a series of certifications. In 2018, they became a Salesforce Certified Pardot Specialist. In 2021, they further enhanced their skills by obtaining the Salesforce Certified Pardot Consultant (WI21) certification. Nicola has also pursued several certifications in digital marketing, including the Google Ads Search Certification and Google Analytics Certification, both obtained in March 2023 through Skillshop. Nicola continues to expand their knowledge and obtained various certifications related to Account-Based Marketing (ABM) from Demandbase, such as the Account-Based Experience (ABX) Certification, Demandbase One Foundations, and ABM Certification: Foundations Course, all earned between August and September 2023. Nicola's commitment to continuous learning is evident through their pursuit of professional development opportunities.