Modern Citizens
Elspeth Watson is a skilled Designer with extensive experience in diverse roles within the design industry. Currently, Elspeth serves as a Designer at Creature and Design Lead at Rolls-Royce Motor Cars, where efforts focus on creating a digital journey for prospective customers, beginning with the new Ghost model. Additional roles include Graphic Designer for Bloody Good Period and Digital Designer for Rutgers kenniscentrum seksualiteit, along with freelance opportunities emphasizing social responsibility and creativity. Previous experience includes a significant tenure at Proximity London as Design Lead, collaborating with various teams to generate impactful ideas and award-winning work. Elspeth holds a Bachelor's degree in Graphic Design & Advertising from Massey University and a Bachelor of Design from Diocesan School for Girls. Additionally, Elspeth contributed as a jury member for the Design Gold section of the 2020 Creative Circle awards.
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Modern Citizens
Modern Citizens is a modular agency built to solve modern brand problems. Combining the creative and technology expertise of former agencies Creature London, Positive London, Positive Netherlands and DUNKD. We offer flexible and tailored solutions to meet the evolving needs of modern brands. Structured into eight core modules: Strategic consultancy Brand design Digital build Content creation Brand Advertising Performance marketing UX design Data analysis and optimisation We assemble the right skills, tools and technologies for the right client challenges. Together we make work that’s impactful, innovative, effective and drives growth in today’s fast-changing world.