Karen Jiang

Brand Manager - LEGO Certified Partner Saudi Arabia

Karen Jiang is an experienced brand manager currently serving as the Brand Manager for LEGO Certified Partner Saudi Arabia at Modern Electronics - MEC since September 2025. With a strong background in brand strategy and development, budget and P&L management, trade and digital marketing, and project management, Karen has successfully led various initiatives in the LEGO retail sector. Prior experience includes significant roles at Kamal Osman Jamjoom Group, where Karen advanced from Project Manager to Head of Brand for LEGO Certified Stores Saudi Arabia. Additionally, experience as a Senior Buyer at Landmark Group and Edcon established a solid foundation in merchandising and buying. Karen's educational qualifications include an Executive MBA from Hult International Business School and a Bachelor of Science in Microbiology and Genetics from the University of Cape Town, complemented by a Postgraduate Diploma in Management from Wits Business School and a diploma in Fashion/Apparel Design from STADIO Higher Education.

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