Shafas Babu

Shafas Babu is a seasoned professional with extensive experience in commercial planning and product management within the electronics sector. Currently serving as Commercial Planning Manager and previously as Product Manager at Modern Electronics - MEC (AL-Faisaliah Group) since January 2016, Shafas manages the SONY PlayStation and SONY TV businesses in Saudi Arabia, focusing on budget preparation and sales forecasting, as well as brand revitalization efforts. Prior experience includes roles at Abdul Latif Jameel Electronics and Air Conditioning Co. Ltd., where responsibilities spanned vendor negotiations, market intelligence, and inventory management, advancing from Product Executive to Assistant Product Manager and ultimately to Product Manager. Shafas holds an MBA in Marketing and Finance from Mahatma Gandhi University and a Bachelor of Engineering in Electronics and Communications from Vinayaka Mission's Research Foundation - University.