Lisa Wu

Director, Brand Marketing at Modern Health

Lisa Wu is the Director of Brand Marketing at Modern Health. Lisa has over fifteen years of experience in brand management and marketing, Lisa has worked with some of the world's most iconic brands including McDonald's, Samsonite, Victorinox Swiss Army, and JanSport.

Lisa began their career in marketing at Leo Burnett, where they spent six years working on the McDonald's account in Greater China. In this role, they were responsible for managing the brand's communication and marketing activities across a wide range of channels.

In 2006, Lisa left Leo Burnett to join T. Chantal International as Marketing Director. T.Chantal is China's leading handbag and luggage manufacturer, and during their four-year tenure Lisa oversaw the company's corporate communications, trade show presence, and media relations. Lisa also played a key role in product development for T.Chantal's clients, which included some of the world's leading fashion brands.

After a decade in China, Lisa returned to the United States in 2016 to join Kaiser Permanente as a Senior Consultant on the Brand Strategy and Management team. In this role, Lisa helped KP leaders and business partners understand the importance of branding and how it can be used to differentiate an organization's products and services.

Lisa joined Modern Health in 2021 as Director of Brand Marketing. In this role, they are responsible for developing and executing Modern Health's brand strategy and overseeing all aspects of the company's marketing communications.

Lisa Wu earned a Bachelor's Degree in Psychology from Boston University. Lisa then went on to earn a Master of Business Administration (M.B.A.) from the University of Leeds.

Their manager is Julian Scharman, VP, Marketing & Growth. Some of their coworkers include and Teressa Cannatta - Director, Customer Marketing.

Timeline

  • Director, Brand Marketing

    Current role