Patricia Chan Ortiz

Patricia Chan Ortiz is a seasoned marketing professional with extensive experience in customer marketing and acquisition strategies. Currently serving as Senior Manager of Customer Marketing at Modern Health since November 2021, Patricia previously held roles at Blue Shield of California from 2018 to November 2021, where significant achievements included increasing engagement by 30% through effective B2C marketing plans for major clients and utilizing A/B testing for tailored communication strategies. Earlier roles at Blue Shield of California included Marketing Manager, overseeing comprehensive marketing communications and driving the launch of health and wellness programs. Patricia's career began at First American as a Marketing Manager, and educationally, Patricia holds a Bachelor of Arts in Anthropology from UCLA.