Pete Kazanjy

Peter Kazanjy is a seasoned entrepreneur and thought leader in sales performance management and operations. As the co-founder of Atrium, Peter focuses on AI-driven software that enhances sales team effectiveness through automated coaching. Peter also plays a pivotal role at Reevo.ai as an advisor for an all-in-one sales stack and serves as a limited partner at GTMfund. Additionally, Peter founded Modern Sales Pros, a prominent peer learning community for sales professionals, and authored the widely recognized startup sales handbook, "Founding Sales." Peter is a guest lecturer at Columbia Business School, sharing expertise in data-driven sales and the history of sales technology. Active in supporting early-stage startups, Peter provides guidance in various fields including SaaS, sales operations, and marketing. Contributions to First Round Review further establish Peter as a leading voice in startup sales.