Mel Coenen-Eyre is a seasoned Senior Content and Copywriter at Modern Star Pty Ltd since April 2022, focusing on enhancing customer connections and creating impactful marketing content for educational resources across Australia and New Zealand. With extensive experience in creative consulting since January 2007, Mel has collaborated on numerous high-profile campaigns for brands such as Cocobella, A2 Platinum, and Lenovo. Previous roles include Senior Integrated Creative at True Sydney, Creative Group Head at Saatchi & Saatchi, and Senior Copywriter at George Patterson Y & R. Mel's diverse background includes writing for various industries, contributing to campaigns for Procter & Gamble, McDonald's, and iconic Australian brands. Educational qualifications comprise a Bachelor's degree from UNSW and a Diploma in Education from the University of Sydney.
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