Product Marketing Manager

The Opportunity

As a Product Marketing Manager at ModernFi, you will work directly with the founding team to develop and execute comprehensive marketing strategies that drive awareness, activation, and adoption of ModernFi's innovative products. You will play a crucial role in shaping our brand and driving growth, working across teams to create compelling campaigns that highlight our unique value propositions. Your efforts will help small and midsize banks better serve their communities, contributing to the financial health of millions of Americans.

We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting your growth. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from one another.

We move quickly. We are already working with the leadership teams at a large number of banks and have several hundred in pipeline. We are fortunate to be backed by Andreessen Horowitz, and our strategic partners include industry leaders across tech, finance, and government.

Your work at ModernFi matters. Our products help small and midsize banks better serve their communities, improving the financial health of millions of Americans. We are helping build the future of the American banking sector and, in doing so, contributing to the stability of the US economy.

The Role

Responsibilities

• Develop and implement product marketing strategies aligned with ModernFi's business goals
• Craft compelling product narratives, differentiated positioning, and resonant messaging
• Lead go-to-market strategies for new product launches and updates
• Collaborate with product, sales, and marketing teams to ensure cohesive messaging across all channels
• Conduct market research to understand customer needs and competitive landscape.
• Create and manage marketing content across various channels (digital, events, etc.)
• Analyze marketing metrics and provide data-driven insights to inform strategy
• Train and support sales teams on product messaging and value propositions
• Maintain a high level of organization around marketing content and campaigns, and further marketing best practices (metrics, analytics, attribution, exposure, etc.)

About You

• 5+ years of experience in product marketing, preferably in fintech or B2B SaaS
• Proven track record of developing successful product marketing campaigns
• Strong analytical and strategic thinking skills
• Excellent written and verbal communication abilities
• Experience with digital marketing tools and analytics platforms
• Bachelor's degree in Marketing, Business, or related field; MBA a plus
• High level of organization and professionalism, and comfort with data-driven marketing practices
• Ability to handle nebulous problems and shifting priorities with flexibility, patience, and skill
• Excited by the prospect of life- and career-changing work in a startup environment
• High EQ, trustworthy, and calm under pressure
• Interest in financial systems, markets, technology, and banking

About Us

The caliber and character of the ModernFi team set us apart.

We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect – respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.

The people at ModernFi could be doing anything in the world, yet they choose to be here.

Benefits

We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company’s growth.

The Process

If you’d like to learn more, please email us at careers@modernfi.com. During the recruitment process, you’ll meet Adam and Paolo.

Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.