Liviu Nedef is a seasoned marketing executive with extensive experience across various sectors. Currently serving as Senior Vice President of Global Marketing at MODIFI since August 2023, Liviu is responsible for pipeline acceleration, market expansion, and revenue growth in strategic markets, addressing the cross-border B2B payments landscape. Prior roles include Vice President of Marketing and Growth at upGrad, where Liviu led market entry in seven new territories, and Chief Marketing Officer at RedDoorz, overseeing a large team and multiple brands. Liviu has also held significant positions at Singtel, Ensogo, and Lazada Group, consistently driving substantial user growth and e-commerce sales. Liviu holds an MBA from IE Business School and a BA in Political Science from SNSPA.
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