Zabir Uella

Zabir Uella is an experienced digital products professional currently serving as Associate Director of Digital Products at Modon since June 2025, following a role at DAMAC Properties where a comprehensive digital strategy was developed and implemented. Prior to these positions, Zabir held various leadership roles, including Group Head of Digital Products at Virgin Mobile Middle East & Africa, ensuring the advancement of customer apps and dealer applications across multiple countries. Experience also includes key positions at Emirates, VEON, Expedia Group, Experian, HSBC, Kärcher UK, and Tennant UK, demonstrating a strong background in product management, brand development, and strategic leadership in digital and mobile products. Educational qualifications include a BA (Hon) in Business and Marketing from the University of Lancashire and a Postgraduate Diploma in Marketing from the University of Staffordshire, alongside accreditation from CIM | The Chartered Institute of Marketing.