Reem Makarem

Reem Makarem is a digital marketing professional currently working at Modon since November 2023, focusing on paid media and social strategies. Prior to this role, Reem served as Manager of Performance Marketing for Marriott International from August 2019 to October 2023, overseeing demand generation, partnerships, loyalty, and brand campaigns across the EMEA region. This included managing digital campaigns aimed at increasing footfall to F&B outlets and launching partnership media campaigns with major brands like Mastercard and Emirates Airlines. Earlier experiences include serving as Media Manager at Pandora, where Reem managed substantial budgets for digital and traditional media across multiple regions, and as a Senior Media Planner at Publicis Media, developing media plans for diverse clients. Reem holds a Bachelor of Science in Marketing from the Lebanese American University and a Lebanese Baccalaureate in Economics & Sociology.