Modus Direct
Shani Reardon is the President of Modus Direct, a women-owned and WBENC certified company specializing in DTC and B2B Direct Response Marketing. Shani has extensive experience in overseeing media services, including DRTV, print, radio, digital, and online performance based campaigns. Shani was also the Director of Sales and Marketing at Hoveround Corporation, where Shani helped individuals find independence through mobility solutions. Shani previously served as the Marketing Director at Quest Solutions, and holds Bachelor's degrees in Marketing and Fine Arts from the University of South Florida.
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Modus Direct
How did we build Modus Direct into one of the hottest and most sought after DR agencies in the country? Modus Direct is the NEXT generation of Direct Response marketing, advancing the methodology where the old guard left off. We combine intense mathematical understanding with tactically focused creative to produce maximum results with the least risk. In today’s challenging business environment, fresh thinking, keen problem solving and accountability are paramount to success. Old Guard agencies capitalize on legacy and fear to charge clients more for doing less, while nimble, new entrants to the space deliver more savings while providing superior service. According to a newly-signed Modus client who left a larger agency for Modus Direct, “it isn’t what they were doing for us, it is what they weren’t doing.” Are you open to the possibility of finding out what Modus Direct can do for your business?