Covadonga Rodriguez

Covadonga Rodriguez is a seasoned marketing professional with extensive experience in trade marketing and brand management across various sectors, including food service and retail. Currently serving in the Estrategia Trade Marketing role at Cepsa since September 2023, Covadonga previously held significant positions at Lagardère Travel Retail as Responsable Marketing Operativo Food Service, and at Ancora Foods as Responsable de Marketing - Socia. With a strong foundation in both offline and online branding developed through roles at SSP Group Plc. and other organizations, Covadonga combines strategic insight with practical implementation, having successfully managed marketing initiatives and brand positioning for diverse markets. Covadonga holds a Licenciada in Business Administration from Universidad Autónoma de Madrid, a Master in Retail Marketing from Madrid School of Marketing, and a postgraduate degree in Digital Marketing from INESDI.